Hotel Press Release: Tips to Write a Successful News Release

Try to make sure the quote adds something valuable to the hotel press release, or provides crucial details, as this will help to make sure journalists include it, instead of re-writing it. If the story focuses on two businesses, such as an announcement of a new partnership, try to include a quote from both businesses.

5. Answer the ‘5 Ws’

Finally, once you have written your hotel press release, go back through it and make sure that you have answered the ‘5 Ws’ – who, what, why, when and where. The concept of the 5 Ws is considered to be important for information gathering purposes and can also help writers to explain points properly.

What is happening? Where is it happening? Who is involved with the events described? Why are the described events taking place, or why is it important for readers to know about them? And when are the events described going to occur? If your hotel press release fails to answer these critical questions, re-write it to make sure it does.

Taking these practical tips into account when writing your hotel press release will increase the likelihood of uptake in different news platforms. If you regularly send out hotel press releases you will stay on top of mind of journalist and media companies and this will benefit your hotel. In this way, you get the most out of your hotel press releases.

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