3. Add Some Real Detail

Although a hotel press release should be easy to digest and kept relatively short, you can still include plenty of detail and doing so can be extremely important. After all, different publications may want to focus on different elements of the story and you want to try to provide them with enough material to create an interesting article.

Try to avoid repeating yourself and try to flesh out some of the issues the hotel press release raises. Look to provide additional context, when possible. Ultimately, journalists should be able to create articles using your press release alone, without needing to chase you up for further information or look elsewhere for key details.

4. Try to Include a Quote

One of the biggest ways you can help journalists who may use the press release to draft their own story and add extra detail is to include an insightful quote or two. This should ideally be words from a key stakeholder in the business, or someone who is directly related to the story, so that the quote will be relevant.

Try to make sure the quote adds something valuable to the hotel press release, or provides crucial details, as this will help to make sure journalists include it, instead of re-writing it. If the story focuses on two businesses, such as an announcement of a new partnership, try to include a quote from both businesses.

5. Answer the ‘5 Ws’

Finally, once you have written your hotel press release, go back through it and make sure that you have answered the ‘5 Ws’ – who, what, why, when and where. The concept of the 5 Ws is considered to be important for information gathering purposes and can also help writers to explain points properly.

What is happening? Where is it happening? Who is involved with the events described? Why are the described events taking place, or why is it important for readers to know about them? And when are the events described going to occur? If your hotel press release fails to answer these critical questions, re-write it to make sure it does.