Hotel Press Release: Tips to Write a Successful News Release

  • Positive Attention: Whether you are launching a new service or have new offers, or looking to promote your hotel more generally, a press release can offer a simple way to generate positive attention in the media.
  • Marketing: Hotel press releases can help to build brand awareness, promote products, and get your name out there.
  • Reputation Management: Whether you are dealing with a crisis, or attempting to establish credibility or expertise, press releases can do wonders for your overall reputation.
  • More Traffic: Often, journalists will include backlinks to your website or content, increasing the amount of traffic you generate and potentially even improving your hotel’s search engine optimisation results.

Tips to Write a Successful Hotel Press Release

The following five tips can help you to write a successful hotel press release:

1. Create a Compelling Title

The first step you must take to write a successful hotel press release is to create a compelling title, which will help your press release to stand out from other press releases. A good title should grab attention, clearly explain what the reader can expect from the press release, and actually make the reader want to find out more.

It is crucial that you do not mislead people with your title, so focus on concisely summing up the contents of the hotel press release. You should also make sure that the title is kept short, as journalists may be put off by a longer title, or it may not fit into the email subject field, causing them to skip past it entirely.

2. Make the Topic Accessible

Journalist and media companies deal with press releases all the time and you want your press release to be as accessible as possible, so they pick it up and run with it over an alternative option. To do this, you should make sure the start of the hotel press release grabs attention and neatly summarises the main details of the story.

If you are including statistics, it may be sensible to use bullet points to help them stand out. Furthermore, you should include a company boilerplate at the end of the press release, so that journalists can contextualise the information and understand what your business actually is, what it does, and what the most relevant facts about it are.

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