Well-written press releases are a key communication channel in the hotel industry^[1]. Whether you want to announce company news, events or the appointment of a new CEO, a hotel press release provides a unique opportunity to communicate to this to the world. But not every press release will have the same impact. In this article, you will learn more about press releases, when they should be distributed, how they can benefit you, and the steps you can take to ensure your news releases are well-written.

Occasions For a Hotel Press Release

A hotel press release is a viable option whenever you have something important that you want to draw attention to, including:

• New Products or Services: It can be beneficial to try to get information about the launch of a new product or service into relevant publications, in order to build up excitement and increase sales.
• Company News: If you have something important to share about your hotel, press releases can help to ensure the news media actually cover it, meaning more people will become aware.
• Crisis Management: Hotels sometimes run into difficulties and one of the best ways to limit the damage can be to launch a press release, put your side of the story across and apologise, if necessary.
• Recruitment News: Journalists may be interested if you have recently hired someone to fill a key role in your organisation, especially if the individual is well-known in your industry.
• Business Partnerships: Have you entered into a new agreement with another company? A joint press release, featuring quotes from both businesses, can help to spread the word and explain the situation.
• Occasions or Events: Press coverage can increase attendance for events or special occasions.
• Awards: Showcasing you won a hotel award can draw attention, could generate traffic and help to build trust by potential customers.
• Expert Insights: Whether you have a new research paper, a new study, or other expert insights to share, it can be beneficial to draw attention by encouraging relevant media sources to run the story.

The Benefits of Publishing a Hotel Press Release

Hotel press releases can help your business in the following ways: