A Guide to Writing an Effective Press Release for Your Hotel or Lodge

Novelty – Are there any new developments at your establishment? Have your competitors reported a similar development recently?

Public interest: Does your story affect a large number of people? A story about job creation is likely to gain more public interest than a story about a new swimming pool.
Events: Can you tie your press release to an event? If not, then create one. Think of something like a grand opening, grand closure or relaunch. Something that people could add to their calendar.

**Personalities: **If there is a celebrity or well-known figure linked to the story, add them to the release.

Share valuable information: Has your business conducted a survey recently? This would be an excellent to put out the findings from the survey.

See your press release as an opportunity to upsell by mentioning parts of your product or service that relate to the core topic of the article. Beware of over-selling.

Quotes add a human element to your press release. Including a few quotes could save your press release from sounding too pitchy.

This is inexcusable. Check your grammar and spelling, then check it again.

Keep your press release simple by using the normal case. Avoid using the upper case as it could be interpreted as unprofessional, loud or offensive.

Always end your press release with short bio of your business and the contact details of at least one representative .

Before you send your email, there are a few things you need to consider.

Journalists are busy people who not have time to open attachments. Some journalists are using mobile technology on the road and can’t open your attachments.

Emails with attachments could be blocked by spam filters.

Ensure your press release gets attention by pasting it in the email. Paste all the text, links and information related to the release. Paste a URL to your website or Dropbox folder for items such as graphs or photographs.

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